In the era of the digital revolution keeping up with content creation can be a real challenge. Working in marketing nowadays also means being able to use the wide array of tools that were created since this revolution started.

The good news is that thanks to all these inventions, there are a wide number of tools that people can use to make their life and work simpler. One of these tools is smart templates. In this article, you can find out more about this matter, about the use of smart templates and Python.

What Are Smart Templates?

Let’s begin with a short explanation of what smart templates are. Smart templates can be defined as pre-designed frameworks that allow you to generate content dynamically by inserting different elements wherever needed. They are widely adaptable and can enable the creation of different types of content.

People who are versed, or anyway dabbling with programming know about Python. Python is a programming language which is known for its simplicity and ease of use. This language supports multiple paradigms, and it can be widely used for the creation and modification of smart templates. Finally, this tool can help create and modify stunning visuals without the need to start from scratch.

What Are The Benefits of Smart Templates?

Now that you have a clearer overview of what smart templates are, let’s find out more about what benefits they provide to graphical production. First of all, they enable a certain level of automatization of repetitive processes. These processes take quite a bit of time and by automatizing them people and businesses can create much more content in a shorter amount of time.

These templates also enable self-service, as people can do content creation by themselves. This is very beneficial because it provides ways in which people who are not naturally predisposed to graphics and aesthetics can still create something beautiful and visually appealing. In the context of business, this can do wonders from a brand consistency point of view. 

These templates can also generate multiple variants of the same graphics but in different sizes, and both digitally and physically. Thanks to the use of Python, these templates can be easily modified and can provide users with a wide range of different but consistent pieces of content to use however needed.

Why Are They Considered Smart?

The concept of “template” is not new, and it has been around for a while now. But “smart” templates are a whole different game, as they differ from traditional templates in terms of versatility and potential. They still qualify as templates, of course, as they are pre-made documents, often already in a graphic format, where you can modify parts of their content while maintaining other aspects intact. 

The difference is that they are now “smart,” meaning that they have the extraordinary capacity to shapeshift in a wide variety of ways. For example, they can alter their text formatting to make sure that it fits into some designated areas. Together with that, they can also be modified in a variety of ways and fit different sizes, formats, and even different campaigns. The beneficial part is that all these modifications are still done within the brand guidelines due to the “template” aspect of these tools.

In other words, smart templates offer more consistency and potential when compared to traditional templates. With the matter of coding, opening the gates to a virtually infinite set of modifications. Thanks to smart templates and Python coding, businesses can create consistent and visually pleasing content without spending an excessive amount of time doing so.